Perbadanan Insurans Deposit Malaysia (PIDM) launched its new advertising campaign for public awareness developed in collaboration with famous Malaysian cartoonist Datuk Mohammad Nor Khalid, popularly known as Lat. The event was held at Gallery 1, Le Meridien Kuala Lumpur on 27 August, 2015.
The nationwide campaign is part of PIDM’s ongoing initiatives to enhance public awareness and understanding about PIDM and the protection systems it administers.
The advertising campaign kicks off on 7 September and is featured in traditional media channels through television, radio and print advertisements, as well as via online and social media platforms. PIDM will also utilise Lat’s work in its other communication materials planned for later this year, such as brochures, posters and the membership decal.
PIDM protects your deposits in the bank as well as your takaful and insurance benefits in the unlikely event of a failure of a member bank or a takaful operator / insurance company.