Kuala Lumpur, 2 November 2016: Perbadanan Insurans Deposit Malaysia (PIDM), the nation’s financial consumer protection authority’s efforts in marketing and communications was rewarded with two awards at the Marketing Excellence Awards 2016 recently.
“PIDM clinched a silver for the Excellence in Government Sector Marketing and a bronze for Excellence in Marketing Communications / Public Relations categories respectively. In addition, PIDM was also a finalist in the Excellence in TV / Video Marketing category.
“Commenting on the wins, Encik Rafiz Azuan Abdullah, Executive General Manager of PIDM said, "The awards are testament to PIDM’s unrelenting efforts in promoting public awareness and are yielding the desired results. Public awareness is of paramount importance for a financial consumer protection authority such as PIDM, whereby public confidence is a key component to financial stability.”
PIDM’s mandate is to promote and contribute to the stability of the nation’s financial system, and educating the public of its role and protection systems requires continuous effort that needs to be carried out over the long term for it to be effective.
“Over the years, PIDM has expended considerable effort and resources towards enhancing public awareness and understanding of PIDM and the awards are recognition of the PIDM team’s innovation, creativity and efforts in delivering marketing excellence. These achievements are encouraging and we will continually explore how our messages are best understood and received by all”, he further added.
The winning campaign was developed in collaboration with Malaysia’s foremost cartoonist, Datuk Mohammad Nor Khalid, popularly known as Lat. Lat’s trademark black-and-white drawings have brilliant storytelling ability that brings to life complex messages, which cuts across all races and demographics, hence enabling better engagement with the target audiences.
The Marketing Excellence Awards is Malaysia’s main event recognising excellence across the marketing communications services industry and is organised by the Advertising + Marketing Malaysia magazine, Asia’s leading source of advertising, marketing and media intelligence. The Awards celebrate the very best campaigns, initiatives and programmes from across Malaysia’s marketing and communications industry.
For more information about this press release, kindly contact:
Mimi Rashid, Senior Manager, Communications and Public Affairs Division
(Tel: 03-2173 7570; Email: firstname.lastname@example.org)
For further information:
PIDM protects your deposits in the bank as well as your takaful and insurance benefits in the unlikely event of a failure of a member bank or a takaful operator / insurance company.