PIDM continues its financial resilience advocacy with #SediaPayungKewangan campaign

Unveils new microsite and Chief BerUang, PIDM’s financial management icon’s, IG handle

Kuala Lumpur, 26 July 2022: Perbadanan Insurans Deposit Malaysia (PIDM) today launched its second #SediaPayungKewangan financial resilience campaign, unveiling the campaign’s microsite as well as PIDM’s good financial management icon, Chief BerUang’s Instagram handle @chief.beruang. The public can expect various on-ground and digital activations as the campaign goes hybrid starting today until 30 September 2022.
Wan Ahmad Ikram Wan Ahmad Lotfi, Executive Vice President, PIDM, said the impact of the COVID-19 pandemic, amidst other uncertainties in the economy, had highlighted financial literacy as a necessary survival skill in building individuals' resilience and alleviating the potential financial impact during uncertain times.
“We want Malaysians to know that they don't have to wait for a life-impacting event like the pandemic to find out whether they are financially resilient or not, and to start getting their personal finances in order. Our #SediaPayungKewangan campaign is aimed at building Malaysians' resilience through financial knowledge,” said Wan Ahmad Ikram at the event’s launch.
“We will also leverage on Chief BerUang, PIDM's good financial management icon, as a medium to convey messages on the importance of good financial management in a new series of animated videos which feature him as a talkshow host. Members of the public can also follow Chief BerUang on his new Instagram account @chief.beruang for financial tips and info, and easy-to-consume financial literacy contents,” added Wan Ahmad Ikram.
The #SediaPayungKewangan campaign particularly targets millennials at various life stages – working singles, working married couples with and without children – and aims to spur conversations among members of the public, to be better prepared to face financial challenges and emergencies. Through this campaign, PIDM also aims to get these conversations sustainable and inculcated into the public’s daily lives.
One of the key highlights of the campaign is the SPK Calculator, an interactive tool that considers an individual’s income and expenses and informs how much they would need to save up for emergencies. The tool is free to use and doesn’t require any registration. Anyone who is keen to build an emergency fund can use the SPK Calculator to assess their own financial adequacy to cover for rainy days.
As part of the on-ground activities, PIDM will be organising roadshows in four states, starting with the Klang Valley on 6 August, and traveling south to Seremban, Melaka and Johor to cover 25 locations over 21 days. Members of the public are invited to be on the look-out for the PIDM Kombi Van to participate in on-ground activities and win prizes in the photo contest. Details on the PIDM Kombi Van’s locations and dates will be updated regularly on PIDM’s Facebook and Chief BerUang’s Instagram account.
In addition, the public can also go to the #SediaPayungKewangan microsite to access videos and articles to guide them to be more financial resilient.
#SediaPayungKewangan debuted in 2021 and garnered a reach of over 9.5 million via a spectrum of digital channels while the first three animated “Borak Bersama Chief BerUang” video series recorded 3.9 million cumulative views on Facebook and YouTube.
Visit for campaign information and activities.

Issued by:
Corporate Communication Department,
Perbadanan Insurans Deposit Malaysia.
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